Salt & Den Proper (SDP) is a premier hospitality marketing agency specializing in branding, AI, technology, and marketing for independent and boutique hotels, resorts, and hospitality brands. We craft compelling brand identities, implement cutting-edge digital solutions, and execute data-driven marketing strategies designed to drive direct revenue and enhance the guest experience.

We offer four core service pillars: Branding & Website Design, crafting hotel brand identities and high-converting websites; Digital Marketing, SEO, email, and content strategy; Ads & Retargeting, CTV/streaming advertising, paid social, and programmatic retargeting; and Technology Advisory, hotel tech stack consulting to improve property efficiency, distribution, and direct booking performance.

We primarily work with independent and boutique hotels, resorts, and unique hospitality brands,  properties with distinct identities and authentic stories. We help them compete against larger chain hotels and OTAs through targeted marketing and the right technology stack.

CTV (Connected TV) advertising delivers ads through streaming platforms like Hulu, Peacock, and Roku. For hotels, it enables hyper-targeted video advertising to in-market travelers based on geography, interests, and booking intent, reaching potential guests while they're already in a leisure mindset. We specialize in CTV and streaming campaigns built specifically for hospitality brands.

Retargeting re-engages travelers who visited your website but didn't complete a booking. By serving targeted ads across social media, display networks, and streaming platforms, retargeting brings warm, high-intent audiences back to convert. We build and manage retargeting campaigns specifically designed around the hospitality booking funnel.

Our branding philosophy is rooted in authentic storytelling. Rather than applying generic templates, we uncover each property's unique culture, history, and guest promise — then build a brand identity that amplifies those qualities through visual identity, brand voice, website design, and every guest-facing touchpoint.

Hotel tech stack advisory means evaluating, recommending, and implementing the right software systems for your property, including PMS, CRS, channel managers, revenue management tools, CRM platforms, and guest communication software. We help hotels build tech stacks that reduce costs, increase efficiency, and improve direct booking performance.

Independent hotels face challenges generalist agencies aren't built to solve, OTA competition, seasonal demand management, direct booking optimization, and complex distribution. A hospitality-specific agency like Salt & Den Proper brings deep industry expertise, established tech partnerships, and proven frameworks for hotel revenue growth that generic agencies simply can't replicate.

We're based in New York and work with hotel and hospitality clients across the United States and internationally. Reach us at info@denproper.com or call 702.324.0178.

Reach out via the contact form on denproper.com, email us at info@denproper.com, or call 702.324.0178. We'll connect to learn about your property, understand your goals, and explore how SDP can help grow your hotel's revenue and brand.